Fresh inspiration from your lead gen partners at Lead Marvels!

Hi ,

Do you have the bandwidth to take on a major new initiative right now? If you’re like most of the association pros we talk to, probably not — even if that initiative can help you diversify and grow your revenue while also adding more value to your members.


This month’s feature story explains why partnering with a third party — the right third party – could be a key (and pain-free) way to maximize your association’s non-dues revenue strategy.

We hope you enjoy this month’s newsletter!


The Lead Marvels team


In this issue:


Are limited resources handicapping your association’s pursuit of new non-dues revenue initiatives? Many associations are struggling to balance core missions with the need for new revenue streams. Discover how partnering with a third-party expert can unlock new opportunities, save valuable time, and drive innovation to provide value for your members.

Not only are your sponsors’ needs changing, but their options for allocating their marketing budgets are expanding. If you’re relying on the same old “rinse and repeat” sponsorship programs, you may be in trouble. In this latest installment of our Association Executive Guide Series, we share the latest data on your sponsors’ evolving needs. We also share insights from four experts on association sponsorship programs about optimizing your organization's sponsorship programming to increase non-dues revenue while staying true to your mission.

Learn how we’ve licensed our platform under a newly available SaaS model to boost content management capabilities and revenue opportunities for three association partners.

We're announcing a new state Society of Association Executives and just updated our platform to streamline the advertiser onboarding process! And make sure to check out the most engaging stories and posts on our site from the previous month.

What traits should associations look for in a non-dues revenue partner? We’ve outlined the critical qualities your next non-dues revenue partner must possess to ensure alignment with your association's values and goals. Dive into insights that could redefine your financial strategy and enhance member satisfaction.

The ability to deliver timely educational information that rises above the noise is central to an association’s value proposition. Learn how the National Association of Enrolled Agents (NAEA) uses its online Resource Library with real-time data analytics to zero in on content that connects — and a recurring monthly stream of non-dues revenue along the way.

It’s true: Sponsors love sponsored content. These three motives are just the beginning of the value they derive from investing in it. But what do associations get out of the deal? Find out why sponsored content should be at the top of your list of strategies to generate non-dues revenue and how to build a scalable program that also offers value for your members.