Fresh inspiration from your lead gen partners at Lead Marvels!

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For many associations, non-dues revenue is a top priority, yet most haven’t tapped the full revenue potential that sponsored content offers. In this month’s feature article, we share insights from leaders from five different associations about how they approach sponsored content so you can learn from their insights and experiences.


And be sure not to miss the newest release in our popular Association Executive Guide Series: What Your Sponsors Want and How to Optimize for It.

Enjoy this month’s newsletter!


The Lead Marvels team


In this issue:


Sponsored content can be a significant revenue generator for associations, but many aren’t sure how to scale their existing program or even how to get started. We spoke with leaders from five associations who share how they’re approaching sponsored content in a way that not only grows non-dues revenue, but also adds value to members and aligns with their organizational mission.

Not only are your sponsors’ needs changing, but their options for how to allocate their marketing budgets are expanding. If you’re relying on the same old “rinse & repeat” sponsorship programs, you may be in trouble. In this latest installment of our Association Executive Guide Series, we share the latest data on your sponsors’ evolving needs. We also share insights from four experts on association sponsorship programs about how your organization can optimize its sponsorship programming to increase non-dues revenue while staying true to your mission.

The ability to deliver timely educational information that rises above the noise is central to an association’s value proposition. Learn how the National Association of Enrolled Agents (NAEA) uses its online Resource Library with real-time data analytics to zero in on content that connects — and a recurring monthly stream of non-dues revenue along the way.

This month, we’re announcing a new partner in the insurance and employee benefits space. Plus, don’t miss the latest release in our series that’s been generating a lot of buzz among our association friends. And be sure to check out what’s been trending on our site over the past month.

It’s true, sponsors love sponsored content. These three motives are just the beginning of the value they derive from investing in it. But what do associations get out of the deal? Find out why sponsored content should be at the top of your list for strategies to generate non-dues revenue — and how to build a scalable program that also offers value for your members.

Discover how we’re revolutionizing association content management with a new SaaS Licensing model for our interactive Resource Library platform. Enhance professional development, boost revenue, and gain critical insights on member engagement through analytics. A game-changer for associations seeking to elevate their digital presence and member engagement. Read more about this unique opportunity!

By curating content that aligns with both their members' interests and their sponsors' goals, associations can create a mutually beneficial ecosystem. When associations ensure that sponsored content maintains the quality and relevance expected by their members to preserve trust and engagement, it can generate non-dues revenue. Here’s how to do it at scale.

Learn how Passio Technologies capitalized on an important transit industry development to showcase its thought leadership, educate transportation association members, and ultimately benefit through hundreds of high-quality converted leads.

More than 100 associations across the country now feature our interactive Resource Library platform on their websites to grow member engagement while generating non-dues revenue. In this Guide, we break down step-by-step how our platform works, the benefits to members and sponsors, and why there is a growing number of associations signing onto the program each and every month.