Fresh inspiration from your lead gen partners at Lead Marvels!
 

Hi ,

As an association leader, you know that member expectations are higher than ever, and keeping up with their growing demand for content can feel like an uphill climb. With competition from online learning platforms, increasingly specialized members, and sponsors eager to reach your audience, how can you scale your efforts without overburdening your team?

 

This month’s feature shines a light on three key trends reshaping associations' content strategies while offering a formula for how a future-focused approach can help your association deliver deeper value, engage members, and drive revenue.


Plus, be sure to check out the newest installment in our popular Association Executive Guide Series.

 

Thanks for reading. We’ll see you next year!

 

The Lead Marvels team

 

In this issue:
 

Feeling the squeeze of growing content demands? As member expectations evolve and competition for their attention heats up, associations face a tough question: How can you deliver the right content at the right scale without overburdening your team? Discover how three trends are reshaping content strategies and why a future-focused approach can help your association stay ahead, engage members, and even boost non-dues revenue.

Non-dues revenue is no longer a luxury — it’s a must-have for future-focused associations. In this installment of our Association Executive Guide Series, you’ll discover how partnering with the right third party can help your association overcome resource challenges, tap into new revenue streams, and provide greater value to your members. Plus, learn what to look for in a third-party partner that can help you future-proof your organization.

Discover how the FPA’s partnership with Lead Marvels provided new business development opportunities for sponsors and high-value content for members while generating over $90,000 in non-dues revenue for the association. Learn more about how this scalable model could work for your association.

We added a new partner to one of our professional networks, which is already approaching seven figures in non-dues revenue to our association partners. We also released another update to our platform to help your advertisers nurture and engage their leads. Plus, find out what content is trending among your peers in Lead Marvels’ Resource Library.

Massachusetts Society of CPAs (MassCPAs) becomes the first partner to go live with the new platform.

It’s true, sponsors love sponsored content. These three motives are just the beginning of the value they derive from investing in it. But what do associations get out of the deal? Find out why sponsored content should be at the top of your list for strategies to generate non-dues revenue — and how to build a scalable program that also offers value for your members.

In-person events may still represent a cornerstone for member engagement and a key source for non-dues revenue, but are associations maximizing their potential?

The Utah Association of CPAs and the Texas Society of CPAs were looking for new ways to add value to members. Here's how they did it.

Whether you're looking to increase non-dues revenue, improve member engagement, or streamline your association's back-office operations, you need to be informed on the status of the association landscape. These data-rich reports provide key insights that will offer insights and spark ideas on how to best serve your members.
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