Fresh inspiration from your lead gen partners at Lead Marvels!

Hi ,

Generating non-dues revenue (NDR) is the primary challenge cited by association leaders going into 2024, according to Association Adviser’s Associations Communications Benchmarking Report.


While most associations already offer sponsored content to generate NDR, few are doing it in a way to scale it into a meaningful source of recurring revenue. In this month’s feature article, we offer a blueprint for how associations can build a sponsored content program that provides more value to sponsors and deepens member engagement.

Plus, check out our two newest case studies! The first is the story of how the National Association of Enrolled Agents (NAEA) used our platform to grow and sustain member engagement. The second shows how a sponsor used our association Resource Library platform to position itself as a thought leader and generate sales leads.

Enjoy this month’s newsletter!


The Lead Marvels team


In this issue:


By curating content that aligns with both their members' interests and their sponsors' goals, associations can create a mutually beneficial ecosystem. When associations ensure that sponsored content maintains the quality and relevance expected by their members to preserve trust and engagement, it can generate non-dues revenue. Here’s how to do it at scale.

The ability to deliver timely educational information that rises above the noise is central to an association’s value proposition. Learn how the National Association of Enrolled Agents (NAEA) uses its online Resource Library with real-time data analytics to zero in on content that connects — and a recurring monthly stream of non-dues revenue along the way.

More than 100 associations across the country now feature our interactive Resource Library platform on their websites to grow member engagement while generating non-dues revenue. In this Guide, we break down step-by-step how our platform works, the benefits to members and sponsors, and why there is a growing number of associations signing onto the program each and every month.

This month we’re announcing a new partnership with one of the largest associations in the financial services space. Plus, we’ve released a new platform update to improve user experience, and find out what content is trending in our own Resource Library among association leaders like you!

Learn how Passio Technologies capitalized on an important transit industry development to showcase its thought leadership, educate transportation association members, and ultimately benefit through hundreds of high-quality converted leads.

The demand for information among your professional members is at an all-time high, and the traditional event-based model of member engagement is inadequate. In the latest installment in our Association Executive Guide Series, learn how your association’s content strategy can be a much more powerful lever to influence your organizational mission while increasing member engagement and growing loyalty.

Engaging members is harder than ever, but many associations aren’t taking full advantage of the digital tools in their arsenal to connect with their members — Or they’re going about it the wrong way. We spoke with three experts on how associations should use social media to drive meaningful connections with members. Follow this roadmap to foster deeper member engagement.