Fresh inspiration from your lead gen partners at Lead Marvels!

Hi ,

It was so good to catch up with our old friends and make so many new ones earlier this month at ASAE’s annual meeting in Atlanta! Check out our staff’s key takeaways from ASAE 2023.


Also, we spent the last month talking to association leaders like you to find out what your favorite newsletters are — You know, the ones you click on even when their inbox is bursting at the seams. This month’s feature highlights the top must-read newsletters for association leaders.

Did we miss one of your favorite newsletters? Drop us a line and let us know so we can share with our readers.


The Lead Marvels team


In this issue:


There’s no shortage of email newsletters to keep you abreast of trends and opportunities in the association space, but which ones are the best? When we asked association leaders like you which email newsletters they love to read, these are the eight that came up most commonly.

Our crew attended #ASAE23 in Atlanta earlier this month and made some memories with our friends and partners. Here are some of our favorite moments.

The demand for information among your professional members is at an all-time high, and the traditional event-based model of member engagement is inadequate. In the latest installment in our Association Executive Guide Series, learn how your association’s content strategy can be a much more powerful lever to influence your organizational mission while increasing member engagement and growing loyalty.

Sponsors need clear ROI and targeted leads to counter tightening budgets in a tough economy. The one-size-fits-all association sponsorship programs of the past will no longer cut it. We spoke to two experts about how associations can build sponsorship programs that offer more value for sponsors while also driving deeper engagement with members. Their insights may change the way you think about sponsorships!

We’re announcing another new association partner this month. Plus, check out our travel journal from this month, and find out what content is trending among association pros.

We spoke with two more experts on the front lines of association sponsorship programs to get their take on how sponsors’ needs are shifting, how associations should adapt, how to ensure sponsorship programs provide value for members, and much more.

In-person events may still represent a cornerstone for member engagement and a key source for non-dues revenue, but are associations maximizing their potential? In this latest installment of our Association Executive Guide Series, learn how to supplement your events with a digital platform to expand their value and increase their utility for members and sponsors alike.

The State Bar of Texas needed a new program for its sponsors beyond banner ads on its website and newsletters, one that would provide advertisers with year-round business development opportunities. Here's how they did it, while enhancing member value without straining its internal resources.

We received a ton of requests from readers for more non-dues revenue ideas after our last article on the topic. Back by popular demand, then, here are more practical, easy-to-implement ideas for how your association can increase and diversify your revenue mix without straining internal resources.

We spoke with three experienced association executives, who share their tips for how sponsors can go beyond their sponsorship investment to cultivate meaningful connections within their industry’s association community — Feel free to share these insights with your sponsors!