Fresh inspiration from your lead gen partners at Lead Marvels!
 

Hi ,

We’re proud to say we hit one of our most important milestones in 2023 — Lead Marvels now has more than 100 association partners using our online Resource Library platform. As we close out the year and look forward to partnering with even more associations in 2024, we thought it would be helpful to create a step-by-step Guide to how our interactive Resource Library works and why a growing number of associations are using it to grow member engagement, serve sponsors’ needs, and generate recurring non-dues revenue by using our no-cost solution.

 

Sounds too good to be true, right? We get that a lot. Check out this month’s feature story for how the program works.


CALL FOR SOURCES: We’re working on a new article on how associations are using sponsored content, and we’d love to hear from you. If you’re open to being featured in an upcoming article as an expert source, please drop us a line.


Enjoy this month’s newsletter!

 

The Lead Marvels team

 

In this issue:
 

More than 100 associations across the country now feature our interactive Resource Library platform on their websites to grow member engagement while generating non-dues revenue. In this Guide, we break down step-by-step how our platform works, the benefits to members and sponsors, and why there is a growing number of associations signing onto the program each and every month.

We’ve added a new association to our expanding legal network. Plus, check out what’s new with our platform, and find out what content is trending the most among association leaders like you!

The latest installment in our Association Executive Guide Series, our latest guide will show you step-by-step how associations are using online resource libraries to deliver more value to members and sponsors alike. And because not all resource libraries are the same, we lay out the foundational elements of a scalable program so that you can build a recurring stream of non-dues revenue for years to come.

The Association of Corporate Counsel (ACC) was hearing a common refrain among its sponsors and advertisers and needed to find a new solution, more aligned with its partners’ business needs. Here’s the story of how they did it, while also generating nearly $1 million in non-dues revenue in the process.

Association membership is naturally declining as baby boomers — the largest membership cohort — age out of the workforce. So, where can associations turn to attract new members? Younger demographics spend a significant amount of time on social media. Here’s how to use it to your association’s advantage.

In-person events may still represent a cornerstone for member engagement and a key source for non-dues revenue, but are associations maximizing their potential? In this installment of our Association Executive Guide Series, learn how to supplement your events with a digital platform to expand their value and increase their utility for members and sponsors alike.

Michael Palacios, President of Lead Marvels, had the privilege of presenting at this year's Non-Dues-A-Palooza with a panel of our valued partners! Listen as Kelli Comegys (National Association of Enrolled Agents), Kristen Wells (Massachusetts Society of CPA's) and Moustafa Abdel-Kader (Association of Corporate Counsel) discuss how they use the Lead Marvels Resource Library platform to create value for their members and boost their non-dues-revenue.
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