Fresh inspiration from your lead gen partners at Lead Marvels!

Hi ,

Most associations are acutely aware of the need to continue growing non-dues revenue. And there is no shortage of solutions available. What may be every bit as important as the solution, however, is the partner you choose to work with. Do they have the expertise and resources to make the solution as turnkey as possible for your team? Will they fit with your culture and understand your mission? Do they understand and are they committed to your members’ needs?


In this month’s feature story, we identify the most important characteristics to look for in a non-dues revenue partner.

We hope you enjoy this month’s newsletter!


The Lead Marvels team


In this issue:


What traits should associations look for in a non-dues revenue partner? We’ve outlined the critical qualities your next non-dues revenue partner must possess to ensure alignment with your association's values and goals. Dive into insights that could redefine your financial strategy and enhance member satisfaction.

Not only are your sponsors’ needs changing, but their options for how to allocate their marketing budgets are expanding. If you’re relying on the same old “rinse & repeat” sponsorship programs, you may be in trouble. In this latest installment of our Association Executive Guide Series, we share the latest data on your sponsors’ evolving needs. We also share insights from four experts on association sponsorship programs about how your organization can optimize its sponsorship programming to increase non-dues revenue while staying true to your mission.

The ability to deliver timely educational information that rises above the noise is central to an association’s value proposition. Learn how the National Association of Enrolled Agents (NAEA) uses its online Resource Library with real-time data analytics to zero in on content that connects — and a recurring monthly stream of non-dues revenue along the way.

We’re excited to announce two new partners in our growing legal industry network. Plus, we share a sneak preview of an upcoming update to our platform that your sponsors will love. And be sure to check out what’s been trending on our site over the past month.

Sponsored content can be a significant revenue generator for associations, but many aren’t sure how to scale their existing program or even how to get started. We spoke with leaders from five associations who share how they’re approaching sponsored content in a way that not only grows non-dues revenue, but also adds value to members and aligns with their organizational mission.

In-person events may still represent a cornerstone for member engagement and a key source for non-dues revenue, but are associations maximizing their potential? In this installment of our Association Executive Guide Series, learn how to supplement your events with a digital platform to expand their value and increase their utility for members and sponsors alike.

Engaging members is harder than ever, but many associations aren’t taking full advantage of the digital tools in their arsenal to connect with their members — Or they’re going about it the wrong way. We spoke with three experts on how associations should use social media to drive meaningful connections with members. Follow this roadmap to foster deeper member engagement.

More than 100 associations across the country now feature our interactive Resource Library platform on their websites to grow member engagement while generating non-dues revenue. In this Guide, we break down step-by-step how our platform works, the benefits to members and sponsors, and why there is a growing number of associations signing onto the program each and every month.

Discover how we’re revolutionizing association content management with a new SaaS Licensing model for our interactive Resource Library platform. Enhance professional development, boost revenue, and gain critical insights on member engagement through analytics. A game-changer for associations seeking to elevate their digital presence and member engagement. Read more about this unique opportunity!