Fresh inspiration from your lead gen partners at Lead Marvels!

Hi ,

This month we’re wrapping up our three-part series on association sponsorships. First, our team sifted through oodles of research on the challenges your sponsors are facing. Then, we spoke with two association marketing experts to learn how associations need to respond. Finally, this month, we spoke with two more experts on the front lines of association sponsorships to hear how associations can optimize their sponsorship programs for future growth.


Have any of your own tips to share about what’s working (or not) for your association? Drop us a line to share your thoughts.


The Lead Marvels team


We spoke with two more experts on the front lines of association sponsorship programs to get their take on how sponsors’ needs are shifting, how associations should adapt, how to ensure sponsorship programs provide value for members, and much more.

In-person events may still represent a cornerstone for member engagement and a key source for non-dues revenue, but are associations maximizing their potential? In this latest installment of our Association Executive Guide Series, learn how to supplement your events with a digital platform to expand their value and increase their utility for members and sponsors alike.

Sponsors need clear ROI and targeted leads to counter tightening budgets in a tough economy. The one-size-fits-all association sponsorship programs of the past will no longer cut it. We spoke to two experts about how associations can build sponsorship programs that offer more value for sponsors while also driving deeper engagement with members. Their insights may change the way you think about sponsorships!

The State Bar of Texas needed a new program for its sponsors beyond banner ads on its website and newsletters, one that would provide advertisers with year-round business development opportunities. Here's how they did it, while enhancing member value without straining its internal resources.

Your sponsors and advertisers are facing shrinking marketing budgets and are under immense pressure to justify every dollar spent. Are your sponsorship programs optimized to meet their changing needs? We sifted through troves of research to understand the primary challenges marketers are coping with in the current economic climate. Find out what we learned, so you can shape your sponsorship programs accordingly.

For the second month in a row, we’re announcing a new partner in our legal network. Plus, get a sneak preview into a major platform update coming your way soon. And find out what association leaders like you are reading in the Lead Marvels Resource Library.

We interviewed four marketing experts to learn how they’ve successfully built a robust sales pipeline by aligning their brands with associations in their industry. They shared their secrets with us — Feel free to share their insights with your members!