Fresh inspiration from your lead gen partners at Lead Marvels!
 

Hi ,

We hear it from our association friends all the time — Member engagement is harder than ever. While nothing beats a face-to-face event for building a sense of connection and community, many associations need to leverage their digital channels more consistently to stay top of mind, provide value, and win the battle for their members’ attention.

 

Lead Marvels spoke to three experts this month on how associations should be using social media to build meaningful engagement with members. Make sure to check out this month’s feature story to hear what they had to say.


We’re curious — How would you rate your own organization’s ability to drive engagement on your social media channel? Have any tips or advice you’d like to share with your colleagues? Drop us a line and let us know. You may be featured in our upcoming story series on social media.


Enjoy this month’s newsletter!

 

The Lead Marvels team

 

In this issue:
 

Engaging members is harder than ever, but many associations aren’t taking full advantage of the digital tools in their arsenal to connect with their members — Or they’re going about it the wrong way. We spoke with three experts on how associations should use social media to drive meaningful connections with members. Follow this roadmap to foster deeper member engagement.

In-person events may still represent a cornerstone for member engagement and a key source for non-dues revenue, but are associations maximizing their potential? In this latest installment of our Association Executive Guide Series, learn how to supplement your events with a digital platform to expand their value and increase their utility for members and sponsors alike.

There’s no shortage of email newsletters to keep you abreast of trends and opportunities in the association space, but which ones are the best? When we asked association leaders like you which email newsletters they love to read, these are the eight that came up most commonly.

We’re constantly making updates to our platform, but our latest release just may be one of our biggest updates yet! Get the scoop on that, find out what our most popular content is for association pros, and check out our newest partner in the legal industry.

We spoke with three experienced association executives, who share their tips for how sponsors can go beyond their sponsorship investment to cultivate meaningful connections within their industry’s association community — Feel free to share these insights with your sponsors!

Lead Marvels just made its first appearance on Inc. Magazine’s list of the fastest-growing companies in the country thanks to the support of our customers, association partners, and our incredibly passionate team of superstars!

The Association of Corporate Counsel (ACC) was hearing a common refrain among its sponsors and advertisers and needed to find a new solution, more aligned with its partners’ business needs. Here’s the story of how they did it, while also generating nearly $1 million in non-dues revenue in the process.

We spoke with two more experts on the frontlines of association sponsorship programs to get their take on how sponsors’ needs are shifting, how associations should adapt, how to ensure sponsorship programs provide value for members, and much more.

The State Bar of Texas needed a new program for its sponsors beyond banner ads on its website and newsletters, one that would provide advertisers with year-round business development opportunities. Here's how they did it, while enhancing member value without straining its internal resources.
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