Fresh inspiration from your lead gen partners at Lead Marvels!
 

Hi ,

With over 125 association partners already on board and plans to significantly expand in 2025, Lead Marvels is releasing a complete guide to its Resource Library platform. This month’s feature article explains how the platform works and why it’s becoming a go-to solution for associations looking to engage members, generate non-dues revenue, and provide sponsor value. Don’t miss this behind-the-scenes look at one of the industry’s fastest-growing digital platforms.

 

Plus, be sure to check out a new installment in our popular Association Executive Guide Series.


Thanks for reading. We hope your year is off to a strong start! 

 

The Lead Marvels team

 

In this issue:
 

More than 125 associations have partnered with Lead Marvels to add our interactive Resource Library to their websites. In this article, we’ll take you behind the scenes of this increasingly popular platform to explain how it works and why associations are embracing it as a tool to grow non-dues revenue and member engagement.

In this installment of our acclaimed Association Executive Guide Series, discover how forward-thinking content strategies can transform member engagement. Learn how to deliver lasting value, foster deeper connections, and adapt to the trends reshaping member expectations. Plus, get the inside scoop on how three future-focused associations are redefining engagement by embracing innovative strategies that drive growth and enhance member loyalty.

We recap last year’s new partners and major platform releases. Plus, find out what content is trending among your peers in Lead Marvels’ Resource Library.

Commonwealth Financial Network is committed to building a high-quality community of client-focused advisors. To uphold these standards, the company sought a reliable lead gen partner to help qualify leads and extend its reach. Learn how partnering with Lead Marvels has enhanced Commonwealth’s recruitment strategy, generating a steady stream of high-quality leads through focused content distribution within a trusted industry network.

Discover how the FPA’s partnership with Lead Marvels provided new business development opportunities for sponsors and high-value content for members while generating over $90,000 in non-dues revenue for the association. Learn more about how this scalable model could work for your association.

Feeling the squeeze of growing content demands? As member expectations evolve and competition for their attention heats up, associations face a tough question: How can you deliver the right content at the right scale without overburdening your team? Discover how three trends are reshaping content strategies and why a future-focused approach can help your association stay ahead, engage members, and even boost non-dues revenue.

Non-dues revenue is no longer a luxury — it’s a must-have for future-focused associations. In this installment of our Association Executive Guide Series, you’ll discover how partnering with the right third party can help your association overcome resource challenges, tap into new revenue streams, and provide greater value to your members. Plus, learn what to look for in a third-party partner that can help you future-proof your organization.

Massachusetts Society of CPAs (MassCPAs) becomes the first partner to go live with the new platform.

Sponsored content can be a significant revenue generator for associations, but many aren’t sure how to scale their existing program or even how to get started. We spoke with leaders from five associations who share how they’re approaching sponsored content in a way that not only grows non-dues revenue, but also adds value to members and aligns with their organizational mission.
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