Fresh inspiration from your lead gen partners at Lead Marvels!

Hi ,

As summer reaches its peak, is your association feeling the heat of limited resources in the quest for new revenue streams? If so, you're in good company. Generating non-dues revenue remains the top challenge for associations, with many feeling understaffed and resource-strapped. Sounds familiar, right?


In this month's feature story, we highlight how three associations got creative to overcome these obstacles and ended up growing revenue and member engagement in the process.

Enjoy the sunshine and this month's newsletter!


The Lead Marvels team


In this issue:


Are resource constraints inhibiting your association’s ability to pursue new revenue initiatives? Check out how these associations forged new ways to drive digital innovation, enhance member engagement, and diversify their revenue mix.

The demand for information among your professional members is at an all-time high, and the traditional event-based model of member engagement is inadequate. In the latest installment in our Association Executive Guide Series, learn how your association’s content strategy can be a much more powerful lever to influence your organizational mission while increasing member engagement and growing loyalty.

We’re thrilled to announce a new partner in our HR network. Plus, check out the latest platform update designed to streamline advertisers’ user experience so they can focus on new business development opportunities. And don’t miss the list of what’s been trending in our own Resource Library over the past month!

Learn how 18 bar associations are using our fully managed Resource Library platform to deliver high-quality, curated content to members while generating recurring non-dues revenue — All with minimal administrative effort, so they can focus their internal resources on other strategic priorities.

What traits should associations look for in a non-dues revenue partner? We’ve outlined the critical qualities your next non-dues revenue partner must possess to ensure alignment with your association's values and goals. Dive into insights that could redefine your financial strategy and enhance member satisfaction.

Learn how we’ve licensed our platform under a newly available SaaS model to boost content management capabilities and revenue opportunities for three association partners.

Many associations are struggling to balance core missions with the need for new revenue streams. Discover how partnering with a third-party expert can unlock new opportunities, save valuable time, and drive innovation to provide value for your members.

Not only are your sponsors’ needs changing, but their options for allocating their marketing budgets are expanding. If you’re relying on the same old “rinse and repeat” sponsorship programs, you may be in trouble. In this latest installment of our Association Executive Guide Series, we share the latest data on your sponsors’ evolving needs. We also share insights from four experts on association sponsorship programs about optimizing your organization's sponsorship programming to increase non-dues revenue while staying true to your mission.